Tuesday, September 17, 2013

There are all my sons…

I am my designs, the bigger, the smaller, the commercial and the artistic ones…

I love them all, insulted for them when they are called "last collection"…"we are still beautiful, aren't we?
Exited for the arrival of the new ones…"those are the ones that no one has ever seen before
"…I whisper to everyone around…

When I first started my business, fresh young fashion designer, I thought "who am I to travel in hot Tel Aviv, trying to sell my jewelries from door to door"…
back then it made much more sense to buy a flight ticket and a small booth at "who's Next" show in Romantic Paris the city of lights…
Standing in the hot crowd in Tel Aviv or eating A croissant in the rain…easy question right?...
This was how my export business journey really started, crazy young girl with bigger dreams then her suitcase,trying to speak Spanish (or spanglish)  in a french crowd.

All the people that I've met, every country with their culture, language, colors and style.

Parisian ladies love their black small dress, leaving them much room for tribal, colorful statement necklace to stand out with.

In England and Spain they mostly care about my Victorian lace silver collection, in a magical world where the past is the present and the future. Trust me, coming over from Israel with Celtic designs made me feel like selling ice cube for the Eskimos.

Moscow clients prefer their delicate tracery in sterling silver handmade crochet.

Sometimes it worked better…sometimes not… trust me Paisley is not a good shape for an Israeli jewel…

From Brazil and Peru, I've learn that eternal summer resulted in endless beach parties. Elegant is nice, but they like their jewelries happy in gold shiny bright.

And When I first started my traveling to the big apple, New York, the edgy urban city of style
I've learned that you can never wear too much BLACK.