TLV Fashion Week

I had an amazing day at Tel Aviv Fashion week yesterday

My preview for A/W 2013 collection was presented with Duende Knitwear by Adva Bruner 

and I was excited like a little girl in a Candy shop.

It is the second time that Tel Aviv City is having an Israeli Fashion week, and it felt like watching a new baby learning how to walk.

With an atmosphere of a friendly, artistic neighborhood. Shows running late in oriental Jaffa time zone. I was so happy to meet my school friends, my facebook friends and watch their creation walking the Runway show.

Milan has one fashion week and so does Paris; Tel Aviv now has two… designers sitting with their families in the Audience. Establish designer who was there to support his students at the generation to come…

French buyers who told me: everyone is so smiling and talking here, this would never happened in Paris, and you know what, I guess they are right.

The intimacy and the size of our fashion week left a room for creative upcoming designers that would not be able to afford a "real" fashion week show budget. And it was a great privilege to see their work.

I was a proud to be a part of this Fashion event and I am curious to see how the next Fashion weeks will grow and develop.

For the Love of Textile

I Love Textile, I adore Textile, the idea of a single thread turning into a whole fabric/cloth/garment seem like a true magic to me. 

This ancient almost "unattractive" word "Textile", fill me with joy, with thoughts of a far away old ladies doing their daily textile work weaving, crocheting, creating their fantasies and making their leaving everywhere they go with bare hands and piece of yarn.

This is my piece of heaven, bringing the textile idea/ideal to the front row, 

No more a material we use to get something out of… but a stunning jewelry piece that stand and shine on its own.    

Once upon a time

.When I was 12 years old, my grandmother taught me how to sew

"A girl with golden hands will never run out of work" she said.

High tech and computers were not an option I supposed…

She grew up in Istanbul, Turkey, in the early days of World War 2, the old rich uncle hides all his fortune under the tree in the backyard, and unfortunately he also went mad during the war.

The treasure location was lost and the rich family that was used to eat with sterling silver spoons turned over night to beggars.

Frankly grandmother did not care much; the rich uncle was miser anyway and …she did not get much of the sterling silver food before or after the war

She was traveling around with her sewing machine up and down the stairs fixing rich people clothing.

When she arrived to Israel she did exactly the same thing only here and without the stairs part.

Teaching sawing, making garments, teaching synthetic fur teddy bears making. Filling the house with blue fur pieces, for a clean and healthy air.

And there I was, pushing the teddy bears nose to fit in place. making fabric elastic band and learning to read the endless map of green and red stripes in the Burda fashion magazine of the happy 80's.

If I wanted a new dress, I took my grandmother to see the dress in the store window; from there we took the bus to the fabric district in Tel Aviv, getting enough fabric in 2 colors to make 2 dresses;

one as I wanted (black, blue or grey) and 1 in as she wanted in Red.

Every time that I visit grandma now she always asks "what about the mannequin?" "Do you use the mannequin?"

…For the matter of fact I do

Love you grandma